iPhone 5c – Color Stories

This Apple 5c social media campaign consisted of a variety of various colour combinations told and shared as individual animated stories via Tumblr.

A select few ran on online television and were promoted over page takeovers on various websites such as Pitchfork, New York Times, and Wired (to name a few).

Role: Art Direction, Design, UX
Agency: Media Arts Lab, Los Angeles
Client: Apple

Simone Fernandes (Art Director/Designer) Miyan Mc Geachy, Rodney Viray, Bob Kopp, Andrew Kinsler (animation).



Skills: Digital Design, Art Direction
Client: apple