iPhone 5c – Color Stories
This Apple 5c social media campaign consisted of a variety of various colour combinations told and shared as individual animated stories via Tumblr.
A select few ran on online television and were promoted over page takeovers on various websites such as Pitchfork, New York Times, and Wired (to name a few).
Role: Art Direction, Design, UX
Agency: Media Arts Lab, Los Angeles
Simone Fernandes (Art Director/Designer) Miyan Mc Geachy, Rodney Viray, Bob Kopp, Andrew Kinsler (animation).